With thanks to Neil deGrasse Tyson National Geographic calls Neil the world’s most famous astrophysicist. Since 1996 he has been the Director of the Hayden Planetarium at the Rose Center for Earth and Space in New York City. I was recently having a conversation with my CEO Shauna Naf and we discussed a statement he […]
Q: “Denise, I am following your advice and not getting freaked out by the current state of affairs. I am worried about income, but I figure everyone is in the same situation. Here is my issue: I really want to work on my business structure and systems right now, but nothing is holding my attention. […]
Q: “Denise, our market has picked up all of a sudden and I am having some trouble with pricing. All my comps that sold in the last 90 days are only comparable in terms of house style and specs, not what I am currently seeing in the market. What do you think I should do?” […]
When I first started my real estate career well over two decades ago, real estate agents did not work from home. They worked in cubicles in offices and shared work space. There wasn’t even an option to work from home. With the expansion of the internet, apps, email, and dashboards available from the coffee-shop down […]
Q: “Denise, I had two projects that I really wanted to get done this summer for my business: Start planning my late fall client appreciation event Get my database updated But my business has been crazy this summer and every time I sat down to do it, I had a seller who was thinking about […]
Buyers are a critical part of every real estate agent’s business and agents need to amplify up their buyer toolbox and provide buyers with tools to make good decisions. Here are a few of my favorite buyer tools: The Tour Kit – No buyers tour kit is complete without a collection of handy materials for […]
Posted in Buyers, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: analysis, buyer tour, Buyers, systems, tools 
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Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]
Posted in Ask Denise, Branding & Design, Tools and Systems for Real Estate Agents Tags: brand, branding, cost, custom, Investment, semi custom pro, systems, tools No Comments »
I have always been a “systems” girl. I need things in their right place. I don’t like things out of order and I like to be able to control my environment. I am not a neat freak, but I am an organizational one. I like things to have a “home” and I like things to […]
When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community. I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]
Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing. Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year. Can […]
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