I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
When an agent’s website matches their social media profiles, it creates a sense of reliability and official integrity. Viewers intuitively know that the care and effort that went into creating a united look means the agent is active and invested in their online presence. Gina Garcia’s digital marketing goes one step further and matches her […]
I read a fascinating stat recently from the National Association of Realtors Generational Report. I was shocked to learn that over 92% of the Millennial Generation wants to use a real estate agent on their next real estate purchase or sale. This is even higher than the desire of Baby Boomers to work with Real […]
Q: “Denise, I have a seller couple who will have their listing ready to go in the next two weeks. This is fantastic. However, they are insisting that I create one of those 3D walkthroughs that they have seen online. Not only is it not cheap to do this, because of the kind of market […]
Q: “Denise, you addressed databases in the Zebra Report last week and I hate to admit my database is a mess. I have a leads database which is automatically populated from my online lead source, an old database from my previous career (I have some people who I still reach out to), and I have […]
Q: “Denise, it seems like every day I read something in the news about how so-and-so company was hacked and now their customer database is in the hands of spammers. What can I do to keep my database safe?” Nothing is going to keep your database completely safe, but there are definitely things that you […]
I have been talking about the power of video in a real estate agent’s business for years. However, it seems that the nervousness most real estate agents feel about being seen on video or the unknowns of the production side holds them back. Whatever has kept you from fully utilizing video in your business has […]
Q: Okay, Denise. I am taking the plunge. I am ready for video. But I am concerned that my double chin is going to take the stage. Help! A: I appreciate your honesty! I think just about everyone I talk to has a flaw of some sort they feel will be magnified on the screen, […]
Do you have five minutes? I encourage you to take this time to do a quick tour of your MLS and review the quality of home photography that is passing as “adequate” to someone’s definition (not mine!) this very second. While some agents do an amazing job enlisting the help of a professional photographer, many […]
Q: Denise, I want to start having my closed clients do testimonial videos when their home closes. Is there a format I should follow? A: That is a fantastic goal and one that will serve you well. I would actually have them focus on their home buying story rather than lead with a testimonial format. […]
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