Q: “Denise, I know you aren’t a fan of “fluff” mailers like setting one’s clock forward. But what do you think about information on spring cleaning?” A: A timely question! If you can put it in the context of real estate, that is just fine. Remind homeowners that ongoing maintenance will put money in their […]
Do you have clients sitting on undeveloped properties? Or maybe you have clients looking for undeveloped properties? If you do, then they will eventually ask you when and if they should subdivide or develop that property. When they do, it is critical that you slow down and NOT answer that question too quickly. There is […]
Successful Presentations Follow The Presentation Triangle Real estate professionals are constantly meeting new people and making strong first impressions. Sometimes these impressions are good and sometimes those impressions are not so good. Whether you are meeting a new potential buyer or seller or even meeting with a client to talk strategy, you must communicate your […]
Q: “Denise, I want to get stronger on my pricing as we go into a different spring market. What do you suggest?” A: In addition to looking for clues in comparable properties (which is always an important indicator of future success), looking at days on market and new pendings are the two data points that […]
Posted in Ask Denise, Sellers 
Tags: changing market, listing, Market, market activity, market analysis, Pricing, Sellers, statistics, tracking market activity 
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When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]
One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]
Of all the questions I get asked by agents, this one is always in my Top 3 list. Agents are good at giving me all kinds of reasons, excuses, and theories as to why their listings may not be selling. But there really are only two reasons: #1: Presentation and #2: Price.
Posted in Sellers, Zebra Reports Tags: days on market, fair price, listing price, photos, preparation, presentation, price, video No Comments »
As an agent, managing broker, trainer, and for nearly two decades of coaching, I’ve been witness to just about every listing faux pas, misstep, and bad decision. Long time agents may say, “Oh, these are junior mistakes,” but it is not just new agents who get caught in these practices and it’s always good to […]
Q: “Denise, I have a listing with terrible 70’s paneling in the living room. I have asked the sellers to remove it, but they have been hesitant to do so. I know that if they do this the house will sell. How do I convince them to remove it so the house will sell?” A: […]
Posted in Ask Denise, Sellers Tags: buyer pool, interior design, renovation, Selling, update No Comments »
Recently I was asked by a client of mine to help her figure out why her listing wasn’t selling. Of course, the first thing I did was go onto the MLS and look at her listing and then compare her listing with all of the competition. It is not usual to see so many terrible […]
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