I hope some of you have enough “experience” to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled “relief” and it was spelled R-O-L-A-I-D-S. In real estate, we have different kinds of heartburn: Heartburn when a past client works with another agent Heartburn when we lose a listing […]
Posted in Branding & Design, Zebra Reports 
Tags: box, branding, Branding & Design, first impressions, impressions, lack of business, professional, value 
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If you’re working to create and execute a social media marketing plan, make your life a little easier with social media templates. Similar to our print marketing templates, these are simple to customize for all kinds of post types. Whether it’s a post or every listing, pending, or closed property announcement, a market update, or […]
Posted in Branding & Design, Branding Spotlight Tags: ad, ads, advertising, Branding & Design, social media, templates No Comments »
Logos often grab the spotlight when it comes to branding. They are a great marketing asset, and we have created hundreds of logos for our clients. Some clients come to the branding process without a clear idea of a logo. Other clients come with a partial or complete logo, and we build a brand around […]
Posted in Branding & Design, Branding Spotlight Tags: green, house, logo, logo refresh, name treatment, script, tree, update No Comments »
They say letter-writing is a dying art. However, nothing could be further from the truth! Old school as it sounds, writing letters, even boring business letters, is not only exponentially more fun when you use your branded stationary, it is a phenomenal way to get the attention of potential clients in your market. Other agents […]
Posted in Branding & Design, Branding Spotlight Tags: custom branding, letter, stationary No Comments »
Lin Shih is a Seattle condo veteran and specializes in buying and selling condos in Belltown and Downtown. Lin’s custom brand sets her apart and helps past and future clients remember her. Rich scarlet with tone-on-tone scroll-work fill her header and footer. Classic fonts are easy to read and accented by traditional calligraphy in select […]
Posted in Branding & Design, Branding Spotlight Tags: black, branding, Branding & Design, dramatic, elegant, mailers, red, script, silver No Comments »
The starting point: Candie and Richard are a dynamic team who wanted a brand to make them stand out from the competition. They selected the Impact! I Want It All package and connected with our designers to make their vision a reality. The strategy: They wanted to connect with the lifestyle of their area, so […]
Posted in Branding & Design, Branding Spotlight Tags: bold, bronze, brown, gold, green, handwritten, lifestyle, logo, natural, nature, photos, script, texture No Comments »
Karmin Pincus, the broker and owner of PCS Everett, works with military families in the Puget Sound area and wanted a site that would make it easy for her clients to find the resources they need for relocating. She has beautifully designed interactive maps that capture the Kitsap, Everett, and Seattle areas showcasing the different […]
Posted in Branding & Design, Branding Spotlight Tags: agentfire, map, military, niche, service, website No Comments »
Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of […]
The starting point: Amy runs her own brokerage called Rhino Roz Realty. She wanted to refresh her company’s marketing and take advantage of all the templates and systems our Impact! branding program has to offer. The strategy: When working with a brand element as strong as a rhinoceros, it’s important to keep the other elements […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brokerage, custom brand, gray, teal, turquoise No Comments »
Staci recently upgraded her online presence by switching to a new AgentFire website designed by The Lones Group. She wanted to take her website to the next level by allowing clients to learn more about the area’s she serves. Clients can easily check out the best places to dine, drink, shop, as well as gather […]
Posted in Branding & Design, Branding Spotlight Tags: agentfire, custom, Custom website, gold, real estate technology, website, website design No Comments »
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