If you find yourself drawing nature into your every-day life with earthen-tone palettes, organic textures, and imagery or iconography from the great outdoors, you may have a Natural design style. Naturals are often described as genuine, laid-back, and straight-forward. With a deep reverence for nature, they find themselves attracted to marketing which reflects their core […]
Posted in Branding & Design, Branding Spotlight 
Tags: green, leaves, natural, nature, personality branding, plants, stone, water 
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When everything must be polished and graceful, you are likely to have an Elegant design style. If you’re an Elegant, you respond to images of luxury and serenity. Quality is always more important than quantity. Your physical surroundings are assuredly created thoughtfully and with an eye toward classic beauty, whether they are formal, professional, or […]
Posted in Branding & Design, Branding Spotlight Tags: confidence, elegant, luxury, personality branding, quality, script No Comments »
Be unique, be yourself—especially if it’s completely different from anything else. Eclectic design styles embrace their quirks and make it easy for their clients to remember them. They know they have something unique to offer and put it on display. But wouldn’t this limit the number of potential clients attracted by the brand? Maybe, but […]
Posted in Branding & Design, Branding Spotlight Tags: animals, eclectic, personality branding, unique No Comments »
Oh, the drama! (But this is good drama!) Dramatic types have a flair for the theatrical and are often unforgettable personalities. This is naturally reflected in their branding with image and colors that strike an emotional chord. Dramatic styles often have dark backgrounds, vibrant palettes, and memorable logos. Here are three dramatic designs:
Posted in Branding & Design, Branding Spotlight Tags: bold, design analysis, dramatic, personality branding, unique No Comments »
Classic design styles are all about clean lines, simple yet harmonious design, and timeless elements combined with elegant color palettes. Often, classic designs have a traditional appearance, and as a result, they appeal to a wide range of consumers. Known and appreciated for being cordial, refined, and somewhat formal, agents with classic brands often work […]
Bold styles like to make a statement with strong or unexpected elements in their brand. Mid-century modern house? You bet! Lion-head door knocker? Check! Red tiger stripes? No problem! Bolds have no trouble making a statement – sometimes the louder the better! It can take a lot of courage and a strong personality to embrace […]
Do you gravitate towards patterns, textures, and a color palette full of all your favorite hues? If so, you may have an Artistic style. Whether you go all-out with an unusual color, or double-down on a rich texture, or temper your artistic side with another design style, Artistic styles have one thing in common: creative […]
Posted in Branding & Design, Branding Spotlight Tags: artistic, colors, design style, design style analysis, gold, green, pattern, teal, texture, yellow No Comments »
Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company undergoes a complete overhaul, but it happens when an […]
Kris LaBrie refreshed her first brand to streamline the structure and lock-in an iconic logo. The logo was the primary focus of her brand refresh. As the roofline intersects the monogram, the down-stroke of the L becomes a chimney and the horizontal leg becomes the foundation of a house. With a window filling the space […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brand refresh, gray, logo, mastery branding, minimal, modern, texture, understated No Comments »
Sage Sanders came to the branding process with an established logo that both she and her clients loved. So what was missing? The perfect support system to elevate her brand to the next level. Taking advantage of the quick turn-around of our Semi-Custom Pro program, our design team customized a simple and clean layout with […]
Posted in Branding & Design, Branding Spotlight Tags: black, blue, brand equity, digital, gray, logo, modern, semi custom pro, silver No Comments »
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