It might be old news, but interest rates are still at historic lows. If your clients are on the fence about entering the market right while things are heated, show them how much waiting around could cost them in interest. Whether it’s their first mortgage or their fifth, low interest rates mean more buying power. […]
When you want a snazzy piece of marketing that will entice both buying and listing clients, look to this template that pulls double-duty. Sometimes, your clients might have trouble imaging how much house their price point can buy, especially if they’re from out of the area or haven’t been keeping up with the market over […]
Give your clients a snapshot of where current market interest is focused by showing them the full spectrum of recently purchased homes in their area. This can help your buyers see where they face the most competition for homes. Use this to show your sellers what kind of demand the market has for a home […]
Are you looking at your pipeline thinking you would like some additional business come January? Perhaps the single most important follow-up and client care activity that you can do every year is the Annual Client Review. This snapshot of market activity is appreciated by clients, demonstrates your expertise and gives you several opportunities to reconnect […]
Do your clients know how much their property has appreciated in value since they purchased it? When you need something quick, this Homeowner’s Equity Appreciation Report is a fantastic tool that can be added on to Annual Client Review or it can be a completely separate report that you send. This is a fast and […]
Are you helping a seller visualize the market value of their home? Or are you assisting a buyer in pin-pointing a good area for investment? Or maybe you are at an open house and want something valuable to give to potential buyers? The Appreciation by Neighborhood map can be a star in all of those […]
These days, buyers need a little more than a “wants” checklist and a down payment to purchase a home, and as their agent, it is your job to educate them. No one could expect you to recite everything you know about buying a house at a moment’s notice. That’s where your Buyer Package comes in […]
Posted in Branding & Design, Branding Spotlight 
Tags: buyer tools, Buyers, buyers package, giveaway, personal brand 
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Imagine: You have a packet of information for your client. Reports, graphs, flyers, buyer or seller info, check lists—so many pieces of paper! Do you staple it? Do you paperclip it? Or, if it’s really thick, do you put a binder clip on it? None of the above! Tuck everything into a beautifully branded folder […]
Kristi recently reached out to improve her arsenal of marketing templates. She wanted something that would help her deliver critical data to past and future clients with stylish visual impact. She picked several powerful tools, including a market watch postcard and a 4-page newsletter. Each one provides the reader with important and valuable market information.
Posted in Branding & Design, Branding Spotlight Tags: branding and design, mailing campaign, newsletter, postcard, stylish, templates, tools 2 Comments »
The last style in our tour is probably the most popular: Understated. With the minimalism trend dominating design in many industries, lots of people are leaning towards the simplicity and clean lines of understated styles. Understateds have a “less is more” approach to design, finding delight in serenity and grace. The key to an effective […]
Posted in Branding & Design, Branding Spotlight Tags: black and white, clean lines, minimal, modern, personality branding, simple, understated, watercolor No Comments »
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