Whether it’s the charm of the house, a conquered challenge, a special client, or an exciting chain of events, no two transactions are ever identical. (It’s one of the fun things about our industry!) How do you tell potential clients of your experience and versatility? With an Experience Book.
Efficiency is the name of the game when showing your buyers possible homes. When the market is moving quickly, so must your buyers. You need to help them take in all the features of the house to make an informed decision in time to write an offer. In a nut-shell, you need to systemize your […]
Posted in Branding & Design, Branding Spotlight 
Tags: buyer tour, comparison, system, tools 
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A lot of agents have a hard time talking about their accomplishments. It can be awkward to balance stating your value as an agent while trying not to brag or toot your own horn. If you’ve ever struggled with Imposter Syndrome (feeling inadequate despite your experience and qualifications) when marketing yourself, you’re not alone and […]
Posted in Branding & Design, Branding Spotlight Tags: biography, branding, comparison, experience, facts, giveaway, graphics, open houses, statistics No Comments »
The secret to a great brand that works hard for you is pretty simple: you love it! If you love your brand, you use it everywhere. In no time at all, that brand is now a visual reminder of who you are and the services and experiences you offer. Print and web marketing are the […]
Posted in Branding & Design, Branding Spotlight Tags: agent branding, branded, giveaway, promotional products, thank you gift No Comments »
Quick—you need to print a report for a meeting in an hour and it must look professional and impressive. What do you have in your printer: Plain copy paper? Generic brokerage letterhead? Or your personal branded letterhead? Whether it’s a letter to the title company, a house flyer, or multi-page report for a prospective client, […]
It’s been a busy year for real estate markets everywhere, and maybe you’re taking some time in this “slower” fall/winter season to catch your breath—but don’t rest on your laurels. Prime your lead generating pipeline with a fantastic end-of-the-year Annual Report Newsletter! This is the best project to work on right now and send out […]
Can your clients identify you by your signage? Signs are a staple when it comes to marketing a home for sale. We’re all familiar with the classic yard-arm, but there are a lot of exciting options to maximize your curbside marketing and guide interested buyers. Printing and sign-making technology has advanced so that your signs […]
Calendars are un-sung heroes, so we’re going to sing their praises today. When you need to organize your tasks and give your clients a visual timeline, there’s really nothing better than a branded calendar. This handout can span your expected timeline, whether it’s weeks or a couple of months. Lay out your sequence of events […]
Your open house system is key to making open houses easier and wowing potential buyers. Open houses are a lot of work, but they also come with a lot of opportunity. Just passing out your business card won’t be enough. This winter, take out all your open house tools and see where any gaps may […]
You have successfully closed the sale. Your buyers are thrilled with their new home. After months of working closely together, you don’t want to just disappear. (And, let’s be honest, it would be wonderful if they could refer you to their friends and family.) So what can you do to stay relevant without being pushy? […]
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