Shawn McNeal loves rich colors, elegant patterns, artistic flourishes, and classic understated design. All of that might seem like it contradicts itself, but our design team worked closely with Shawn to create a beautiful brand that she can use to launch her marketing. First is the classic red, black, and charcoal color palette, which sets […]
Archive for the ‘Branding & Design’ Category
Branding Spotlight: Shelley Godwin
Shelley has made her mark in real estate over the last ten years, and she wanted to streamline her systems with a bold and modern look. She embraced her broker’s navy color and added a pop of rich yellow, although both colors are used sparingly so that her content has plenty of white space for […]
Branding Spotlight: Anne Marie Peterson
Before working with us, Anne Marie Peterson had never had a personal brand before. She did have a black-and-white logo from her brokerage’s design team that she liked, but it needed the support of a modern, high-contrast brand. We guided her through our branding process and developed a minimal brand with a modern script and […]
Niche Marketing Done Right!
It’s Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 years) but all of them […]
Branding Spotlight: Erena Rombakh
With over a decade of experience as a real estate agent, Erena needed a brand that would help her work smarter and stand-out from the crowd. We worked with her to create a bold and elegant design, featuring a rich navy and gold palette. Crowning her new templates is a simple but graceful monogram, which […]
Branding Spotlight: North by Northwest Real Estate
Paul, Steve, and Kevin have taking niche marketing to the next level. They have narrowed their focus to one zoning code in one city. This may sound extreme, but their extensive experience makes them experts on bridging the gap between independent homeowners and developers. Coordinating an assemblage sale means working with multiple neighbors while getting […]