Q: Denise, I just ordered my calendars for my clients and the printer says I can get 1,000 pens for a good price. Do you think this is something I should do? A: My first question to you is, “Do you have an annual advertising plan?” If so, are pens on that list of needs? […]
This week’s design spotlight features one of our MASTERY clients, Jay Adams. Jay came to us wanting a sophisticated brand that would represent him well both at home on the Eastside of Seattle and also abroad with international investors. With Jay’s affinity for the Asian culture, we wanted to show that influence in a subtle […]
Posted in Branding & Design, Branding Spotlight, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents 
Tags: brand, brand identity, branding, Branding & Design, design, design spotlight, graphic design, identity, letterhead, logo, mastery, real estate marketing 
No Comments » Q: Denise, I want to start a geographical farm, but it just seems so expensive to mail each month. What do you think of mailing to 500 people on a quarterly basis? A: If you are comfortable with printing and mailing 2,000 mail pieces per year (500 x 4) then I would rather you mail […]
It is essential that real estate agents pay particular attention to where their business is coming from. If you are an agent who has been in the business five years or longer and you have taken care of your past clients, then you should have a good chunk of business from repeat clients and past […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: ACR, annual client review, Branding & Design, Denise Lones, Lead Generation, mailings, past client referrals, past clients, referrals, relationships, repeat clients, zebra report 2 Comments » Q: Denise, my business is quiet for the first time in months and I welcome the break. I am on track to have a great year and have a lot of clients who will be ready to move forward in a month or so. I want to take the next few weeks and, in addition […]
Q: Denise, I live in an area that is experiencing some high turnover and every agent is sending out the same just listed card (because they are all with the same company). I have a few listings coming up, but I want to send something different to share the listing news with the neighbors. What […]
Recently, we got a call from a client who had gone from being on top of the world to having a disaster on her hands in a matter of a morning. She had a number of deals that she was handling and they were all imploding for different reasons. Not only was she feeling awful […]
Posted in Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: action, Business, Denise Lones, empty pipeline syndrome, new clients, potential clients, Real Estate, transactions, zebra report No Comments » Q: Denise, after several months of farming, I just got my first call (yeah!) and I am going to a listing presentation this week. I have created my farming bible that you recommend and I want to have some current market information with me. What should I bring? A: Congratulations! I am so proud of […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Tools and Systems for Real Estate Agents Tags: agent marketing, ask denise, Branding & Design, farm, farming, Follow-up, geographical farming, Listing presentation, Pricing, Real Estate, Sellers No Comments » Q: Denise, I am looking ahead towards fall and I want to have a client event this year. However, I have a diverse group of past clients. I can see an oil and water situation happening if I try to have one big event. What do you think about two different events? A: You can […]
I have worked with literally dozens of agents who have tried to get their lead online. Most of them have signed up for an online lead generation system of some kind. These online lead generation systems make a lot of promises but do they deliver on those promises? I know you have all seen the […]
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