I have been talking about the power of video in a real estate agent’s business for years. However, it seems that the nervousness most real estate agents feel about being seen on video or the unknowns of the production side holds them back. Whatever has kept you from fully utilizing video in your business has […]
Q: Okay, Denise. I am taking the plunge. I am ready for video. But I am concerned that my double chin is going to take the stage. Help! A: I appreciate your honesty! I think just about everyone I talk to has a flaw of some sort they feel will be magnified on the screen, […]
Q: “Denise, I have been getting some responses from my farm area and have even had a few closed sales. I am thinking of expanding to a larger area. What do you think?” I think that is a great idea! Of course, check to make sure the expanded area has a good turnover rate (about […]
Every seller has that moment in time when something happens that pushes them to making a decision to sell. In fact, many sellers don’t even know they want to sell until someone informs them of the benefits of selling. For example, imagine a seller is at home and they retrieve their mail and find a […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Zebra Reports 
Tags: assessment, Branding & Design, Denise Lones, home worth, Lead Generation, letter, mail, Real Estate, real estate marketing, sell, Seller, tipping point, zebra report 
No Comments » Q: Denise, I am thinking of making a very visual seller services brochure (one of the big glossy ones you do – 11 x 17 that folds in half to 8.5 x 11) with images of my marketing materials and logos of all the websites I syndicate to, etc. I am trying to decide what […]
Q: Denise, I want to start having my closed clients do testimonial videos when their home closes. Is there a format I should follow? A: That is a fantastic goal and one that will serve you well. I would actually have them focus on their home buying story rather than lead with a testimonial format. […]
New construction is a major driver of real estate markets nationwide. Without it inventory levels remain lower than normal and house prices can’t help but rise. In order to look forward to what is expected for the spring building market you have to first understand what it takes to build a home. With the average […]
Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]
Q: Denise, as per your request, I am currently going through my 2015 numbers and comparing the number of buyer solds versus the number of listings sold. I was stunned to learn that I had waaaaay more buyers than sellers. Holy cow, no wonder I am so tired! It is clear that in order to […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents Tags: ask denise, Branding & Design, Buyers, expired listings, farming, geo farming, geographical farming, Lead Generation, listings, Sellers 2 Comments »
This week’s design spotlight features one of our MASTERY branding clients, Marti Reeder. Marti came to us with established colors and some branding in place already, however she needed a cohesive style application and consistency in her branding. We took the elements she already had in place and took her ideas to the next level. […]
Enter your email and stay on top of things,