When you think about a campaign, you might think about a flashy marketing piece people receive in the mail. Or maybe you think of an email campaign, sending out digital junk mail. Or maybe you think of a social media ad campaign. All of these are aspects, but there’s a little more behind a successful […]
Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it’s not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechanics are as basic as they were more than 20 years ago, and perhaps even […]
Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often, agents begin a farm with the best of intentions, but quickly lose momentum if that farm doesn’t produce expected results right away. Especially in this […]
Posted in Lead Generation for Real Estate Agents, Zebra Reports 
Tags: article mailers, branded mailer, branding, Branding & Design, client articles, client content, client mailer, database mailer, farm mailer, farming mailer, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, mail marketing, mailing, mailing campaign, sphere mailer 
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Q: “Denise, I am trying to target sellers in the upcoming year like you suggested, but my challenge is creating an actual list of targeted sellers. I am a classic car hobbyist and I work with other classic car hobbyists to find properties with very large garages or a separate shop. Ideally, I would like […]
Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]
There isn’t a week that goes by that I am not asked about my opinion about a new bright shiny tool, CRM program, app, system or new lead generation that promises to revolutionize the way an agent does business. There are promises of increased income and solutions to every pain point an agent might have. […]
Q: “Denise, I am thinking of retiring sometime in about five years. I am at a point in my business where I am happy with the business I get from my past clients, friends, and family. I keep in touch with them every month with market updates. I want to start taking more time off […]
Many of you know the story of my importing 10,000 teddy bears after I went on a trip to Seoul Korea with a flight attendant friend of mine. This was many years ago prior to me starting my real estate career and what I learned from this experience changed me for the better forever. I […]
Q: “Denise, I just lost another listing and this one was with a past client. I am crushed. Another agent came in promising a listing price that I know is too high, drone photography, and light staging – which I do! He also said that his company’s market share is top in the country and […]
Q: “Denise, how can I make my meetings with my networking group more effective in terms of getting business?” Great question! The first thing you can do is make sure you are making a great impression. That means showing up early, not being on your phone, dressing appropriately for the group, and not leaving early. […]
Posted in Ask Denise, Lead Generation for Real Estate Agents Tags: Business, group, Lead Generation, meetings, networking, sphere No Comments »
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