Targeting a niche is more than just sending generic content. Lisa markets to her niche farm with hyper-local statistics, easy-to-read graphs, and topics that will resonate with local homeowners. She includes a personal touch, especially around the holidays, and even promotes local businesses. Every month, she presents as a local resource with valuable knowledge to […]
Teams can leverage the strengths of two agents to better serve clients, and that is certainly true with Colette and Hailey of The Rarden Team. As a mother-in-law/daughter-in-law duo, they partner to serve their Kittitas County clients and specialize in equestrian properties and country lifestyle. The Rarden Team caters to many niches that have interests […]
With her eye on the luxury market, Shanna wanted a brand that would help her stand out from the competition and put her content on an elegant pedestal. She selected a charcoal and champagne-gold palette, with a lavish metallic texture. Her double-M logo establishes her as the “face” of the team but also indicates that […]
Karla came into branding with a bright yellow-gold monogram logo and wanted a minimal brand to support it. We kept it simple with a geometric background pattern to add interest and an accent script font for her name treatment. We just love her fresh and sunny palette, which is a welcome pop of color on […]
Posted in Branding & Design, Branding Spotlight 
Tags: brand equity, geometric, minimalistic, simple 
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Jackie is a California agent that wanted a light and clean brand to unify her systems. With a few statement elements, we created a brand that is easy to work with while maintaining a unique presence. The light aqua, cream, and gray palette keeps everything bright. Upon closer inspection, the large blocks of color have […]
Posted in Branding & Design, Branding Spotlight Tags: key, minimal, modern, tone-on-tone, unique No Comments »
Irene came to the branding process with a goal of marketing to luxury homes in Pierce County. When she took our Design Style Analysis, she discovered that she was an Eclectic and Elegant style. This is a rare combination, and we were excited to explore unique options with her. Together, we made a plan and […]
Stefanie wanted a simple and luxurious design to help her stand out in the Duvall and Woodinville market. For her, charcoal and gold was the natural palette selection, and many of her templates employ a dark background for maximum visual impact. For her logo, she selected an elegant chair with a pointed back that almost […]
Posted in Branding & Design, Branding Spotlight Tags: bold, charcoal, elegant, gold, tone-on-tone No Comments »
One of the many tried-and-true paths to success is teaming up with a great partner. Lisa and Justin aren’t just life partners, they’re a successful real estate team who work well together by balancing their strengths. Their branding highlights their partnership in several different ways. Their logo features a split-roof house, representing two 2 people […]
Posted in Branding & Design, Branding Spotlight, Zebra Reports Tags: mid-century modern, timeless No Comments »
For the luxurious waterfront market on Anacortes, Eileen wanted a nautically inspired brand that would be easy to work with. It was important to her that her design would be modern and minimal enough to blend with her broker’s branding. Through our branding process, our design team determined that a red, white, and navy color […]
Posted in Branding & Design, Branding Spotlight, Zebra Reports Tags: agent branding, elegant, luxurious, minimal, modern No Comments »
Whether it’s the charm of the house, a conquered challenge, a special client, or an exciting chain of events, no two transactions are ever identical. (It’s one of the fun things about our industry!) How do you tell potential clients of your experience and versatility? With an Experience Book.
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