Business & Finance | The Zebra Blog

Archive for the ‘Business & Finance’ Category

Ask Denise: Marketing & Listing Process

Q: “Denise, I have a seller couple who will have their listing ready to go in the next two weeks. This is fantastic. However, they are insisting that I create one of those 3D walkthroughs that they have seen online. Not only is it not cheap to do this, because of the kind of market […]

The Quiet Mind: Critical Tips for Peak Performance

A personal practice I have done for over 20 years is called my Hour of Power. It is a time where I sit in my office every workday for one hour of uninterrupted time. I do this so that I can focus on key tasks that I need to do without ANY interruptions. I don’t […]

What To Do In a Low or No Inventory Market

Throughout the Puget Sound and other markets in the US are currently suffering from record low inventory with no signs of relief in sight.  If this sounds like a challenge in your market, you might have to change your business strategy. Many real estate agents from across the country are expressing great frustration over the […]

Ask Denise: Branding Within the Rules

Q: “Denise, I am ready to create a brand for myself in 2017, but my company is very particular about using their templates for business cards and property marketing (house flyers, just listed cards, for sale sign). What should I do?” A: You should defer to your brokerage rules, but there may be ways that […]

Power of Niche Marketing

Have you ever gone to your family doctor only to be referred to a specialist who treated only patients with our exact ailment? Were you then surprised when you showed up at the specialist’s office to find a packed waiting room? This happened to me a couple of years ago when I went to the […]

2017 Marketing Ideas to Expand Your Presence

Online and offline marketing is an essential part of every successful real estate agents business. Here are some ideas that you can implement this year to help you expand your offline and online presence. Social Media Websites Make sure that you have social media presence on all the big social media sites. The essential sites […]

Overcoming Unpredictable Income

What’s the Number One thing real estate agents don’t like about the business?  Time and again I hear the same answer: The unpredictability of income. It doesn’t have to be this way! There is a rampant delusion out there that real estate is a “feast or famine” business.  Every day agents say, “I don’t know […]

Concierge Client Care In Action: Spirit Of The Entrepreneur Awards

I have had the pleasure and honor of working with the best of the best over the years.  I value concierge client care and when I find it I treasure it. In a world where the pace in which we live is fast and our time is so valuable, when you find someone who is […]

A Historical Look At What Happens After A Presidential Election

We are right around the corner from the presidential election and many of my clients have asked me how the election will affect interest rates. I thought I would address this question by giving some historical information that might shed some light on what usually happens after an election.  I used the historical archived data […]

How to Hire the Right People for Your Renovation

One of the first decisions you have to make when doing a home renovation is who you will work with to complete your renovation. I wouldn’t even think of starting a renovation until I had all the players in place. A renovation is a project that requires an immense amount of attention to detail. If […]

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