Business & Finance | The Zebra Blog

Archive for the ‘Business & Finance’ Category

Ask Denise: Easy Leads

Q: “Denise, I am a bit burned out but need some leads. What are some things that most agents aren’t doing?” A: If you are looking for leads quickly, then you need to focus on marketing to people who are either ready to buy or sell. That might mean going after expired listings or FSBOs. […]

The Hidden Danger of Elbow Grease

Have you ever picked up a shovel or a paintbrush in the spirit of helping a seller get their home on the market? If so, I am talking to you. Over the years I have been witness to many sad situations that could have been prevented if the real estate agent involved had thought twice […]

Ask Denise: A Delicate Discussion

Q: “Denise, I have a delicate problem I need your help with. My brokerage has an office that is attached to mortgage lender’s office. Unfortunately, that lender and their company are getting a bad reputation for not getting transactions closed. What is worse is the communication between the lender  and bank and then with the […]

The Market Seems Slow, Should I Be Worried?

I have had many inquiries lately about the state of the real estate market.  Many agents have asked me if they should be concerned about their local market slowing down. But, as we all know, real estate is a local cyclical business that has its ebbs and flows.  We have been experiencing a very active […]

Millennials Out Number Baby Boomers: Big Changes Coming Because of it.

Baby Boomers are born between 1946 and 1964 while Millennials are those individuals born between 1982 and 2000.  They have now officially outnumbered the Baby Boomers and this is creating some interesting shifts and demands in the real estate market.  If you are helping Millennials to buy or sell in this market there are some […]

The Changing Face of Real Estate: Who’s Buying and What Are They Buying?

The National Association of REALTORS has been studying home buyers and sellers by generation since 2013.  The Home Buyers and Sellers Generational Trends Report looks at both the differences and similarities of the generations.  The report also looks at how the generations affect the real estate industry.  This report is very important because it details […]

What’s Your Net?

Last week I talked about how important it is to truly being able to calculate how much money an agent makes per hour by dividing their gross commission income by total number of hours worked in a given year. For example, if you make $100,000 gross commission and you work 40 hours per week for […]

Ask Denise: Monthly Gross Income

Q: “Denise, I just tried to do your gross hourly rate exercise and I am all over the map! In January I worked about 250 hours but only brought in $4,000 giving me a gross hourly rate of $16 per hour. But in April, I brought in $30,000 and worked a little less – only […]

Ask Denise: Potential Clients

Q: “Denise, I have some would-be sellers who reached out to me last year, but I haven’t really kept in touch. I think now is a great time to list. Should I just call them? Send them a CMA? What do you think I should do?” I have two answers for you. First, you should […]

Tax Pressure!

April 18 (tax day this year) is coming up quickly and many of us are experiencing the nail-biting tension of getting receipts and forms in order. If there’s any time of the year that forces us to face our own shortcomings with a head-on vengeance, it’s tax day. The below lessons are not just relevant […]

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