“The secret of success is to know something nobody else knows.” – Aristotle Onassis The Greek shipping magnate who built a massive fortune with a shipping fleet, started an airline, owned his own island, and married the widow of a slain American president. Aristotle Onassis knew a thing or two about success. If Onassis was […]
We live in a “story culture”. We take in our entertainment through stories. People watch hours upon hours of television a week, and a good portion of it is fiction stories of comedy, drama and so forth. Stories are the perfect vehicle to engage a reader’s emotions. People make purchase decisions based upon emotions. Often, […]
Posted in Real Estate Blogging 
Tags: real estate blog, real estate blogging, social media, story telling 
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“I don’t have the time to write a blog.” “I don’t know what to write about.” These are the two questions I hear most from real estate agents who know that blogging is a smart thing to do, but they are reluctant to take on something new, a time-consuming task, when they are at a […]
Posted in Real Estate Blogging Tags: content creation, real estate blog, real estate blogging, social media 2 Comments »
Online ratings are the new media rage! Consumers share reviews online about everything they purchase and every service professional they meet. With few local exceptions, the real estate social space has scant few places at the table for trustworthy and passionate real estate agent reviewers. Writing recommendations for others will ignite a reciprocity exchange and […]
Posted in Real Estate Blogging Tags: facebook twitter, linkedin, real estate blogging, social media, testimonials 1 Comment »
For a long time now, I’ve talked about the value of blogging for real estate agents (and other entrepreneurs!). When blogging first appeared on the scene, it appeared to be a mystical, magical kind of thing … something that only a select few individuals would have the time or energy to master. There were a […]
Time management and social media are the ultimate odd couple. The social aspect of the Net is miraculous. Families share simple moments and joy day-to-day and their reach is unencumbered by distance and oceans that lie between them. Childhood chums reconnect and fortify bonds untouched in decades. The business side of the social Net is […]
Step 1: Go to your Club Zebra account and download 20 Insider Tips to Bring Your Real Estate Blog to the Next Level. Denise Lones and I wrote answers to the 20 questions real estate agents ask most about blogging. There are three versions of the document — PDF, Word 2007, and Word 2003. You […]
Manage your social media campaigns and microblogging tasks with a single dashboard using Hootsuite. Hootsuite is available for desktop computers and mobile devices.
Choosing a domain name is the first step in creating a new real estate blog. Best naming practices have changed since the advent of real estate websites. Homeseekers was a pre-Millennium pioneer real estate website developer that delivered real estate template sites to tens of thousands of real estate agents who staked their claim on […]
Building blog networks is the next “big thing” in blogging. The technology is here. Today. Agents can build their own communities with multiple WordPress blogs in a single installation. WordPress Multisite agents will become community managers in their own online neighborhoods. They will identify influencers in their own communities who will offer testimonials, share links, […]
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