Q: “Denise, what is more effective for a farm: postcards, letters, or social media advertising?” A: Great question! When I think of the most effective type of farming, I like to think in terms of layers and the more layers you can add, the more effective your connecting with the people in that farm will […]
Posted in Ask Denise 
Tags: ads, advertising, Branding & Design, farm, letter, monthly mailing, newsletter, open houses, postcard, social media, sponsorship 
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Q: “Denise, I just lost another listing and this one was with a past client. I am crushed. Another agent came in promising a listing price that I know is too high, drone photography, and light staging – which I do! He also said that his company’s market share is top in the country and […]
Q: “Denise, I had two projects that I really wanted to get done this summer for my business: Start planning my late fall client appreciation event Get my database updated But my business has been crazy this summer and every time I sat down to do it, I had a seller who was thinking about […]
Q: “Denise, I am a newer agent and am having a difficult time competing with more-seasoned agents. But my background is as a mortgage lender, so my experience in the industry is relevant. What do you suggest?” A: I think you need a document that outlines your years of service to the real estate industry.
Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?” A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for […]
Posted in Ask Denise, Branding & Design Tags: brand, client care, Client Communication, Open house, value, water No Comments »
Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]
Q: “Denise, how can I make my meetings with my networking group more effective in terms of getting business?” Great question! The first thing you can do is make sure you are making a great impression. That means showing up early, not being on your phone, dressing appropriately for the group, and not leaving early. […]
Posted in Ask Denise, Lead Generation for Real Estate Agents Tags: Business, group, Lead Generation, meetings, networking, sphere No Comments »
Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]
Posted in Ask Denise, Branding & Design, Tools and Systems for Real Estate Agents Tags: brand, branding, cost, custom, Investment, semi custom pro, systems, tools No Comments »
Q: Denise, I have been burned by past clients this last year. I have had 3-4 people who wound up going with another agent. I am mailing my past clients and sphere each month, but I don’t call or see them live. Is the monthly mailer enough? Do I need to do more? I am […]
Q: “Denise, I have an opportunity to do an ad on a bench in a local golf course. Is this a good advertising opportunity?” A: It depends! When doing any sort of advertising whether it be an ad in a local magazine, an event sponsorship, or even an ad on a bench in a golf […]
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