This week’s branding spotlight features the design of MASTERY agents, Marion, Jennifer, Cara and Erin McGuire from Phoenix, Arizona. The McGuire Partners requested a modern mid-century brand that ties back to their Irish roots. Their unified bond is illustrated via their custom logo that features four hearts woven together in a Celtic-knot fashion, and set in muted silver. Their logo emblem is perfectly complemented by a matching pattern that imitates breeze blocks found in Southwest architecture. Their portrait is built into the footer of their brand to provide a dramatic, memorable appearance. The brand features a chic limited palette of Kelly green and charcoal grey. The font selection combines a contemporary sans-serif font for headlines, a classic, easy-to-read serif font for the body and contact fonts, and a bold script font for their name.  The McGuire’s monotone brand is sure to timelessly represent this dynamic foursome in their regional market.

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