This week’s design spotlight features one of our MASTERY branding clients, Charlotte Axelsson. Charlotte is a dynamic real estate agent full of personality who specializes in high-end horse and farm properties in Ocala, Florida. She needed a brand that would both convey a sense of luxury and also appeal to a specific horse minded community, including both English and Western riders. We developed a two-toned, high-contrast brand balancing with structure and elegance. Black and white photos with touches of kelly green reinforce both sophistication and a natural, rural feeling. Classic type and a flowing script font add the final polishing touches to this one of a kind design.

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