Kathryn Hawkes came to us as an Instant Identity Marketing Makeover client with some creative ideas about her branding. Kath wanted feature a photograph of a hawk as a key ingredient to her branding concept – playing off of her last name. Using the sky blue hues from the photo we created a memorable design, originally based on the “Ladybug” Instant Identity design. Dramatic black swirls and a curling, script font put the finishing touches on Kath’s fun and unique branding.