The starting point: With an strong logo already in place, Chris selected the Semi-Custom Pro branding package to give his business a solid foundation and streamline his workflow.

The target audience: He wanted a design that would augment his current brand equity and appeal to new clients making important life transitions, whether that is a family looking for a larger home or seniors ready to downsize.

The strategy: Simple, clean, and modern, the blue wave in the footer adds a unique edge that can be layered over photos to fully integrate his branding with his content. The minimal lines and color accents create recognizable branding cues without overpowering or cluttering the design.

The final brand: Authoritative and calming blues get a little extra life with a pop of orange in the palette. His signature features a thick brush script that is friendly and easy to read.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.