Team Harlan is a father-and-son team that has been in business for the last 20 years. They started out with a look based on their broker’s colors, and wanted to keep the rich greens moving forward. They also had a logo that needed a refresh. With these considerations as the foundation of their custom branding process, our design team created a modern brand with a sidebar layout. Their new logo features an eye-catching “R” that gets repeated in their name treatments, creating synergy between the brand elements. Simple and refined, their updated look gives them a fantastic starting point to create consistency throughout all their business systems.
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