The starting point: Amy runs her own brokerage called Rhino Roz Realty. She wanted to refresh her company’s marketing and take advantage of all the templates and systems our Impact! branding program has to offer.

The strategy: When working with a brand element as strong as a rhinoceros, it’s important to keep the other elements out of the way to let that strong element have the spotlight. A house shape around the rhinoceros’s head helps to tie in real estate.

The final brand: Rich turquoise and soft charcoal create a fun yet sophisticated palette. A subtle tone-on-tone texture adds interest to dark blocks and bars of overlaid color make the important information stand out. Amy is on the road to a suite of template that, with the help of her new branding, will give her business a fresh edge in the years to come.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.