The starting point: Coming from a family of real estate agents, Alicia Dietrich wanted a professional, corporate feel brand. She caters to a variety of cultured clients mostly on Whidbey Island who are looking for a vacation destination or second home.

The strategy: Looking for a luxurious palette, Alicia picked a rich purple-charcoal and combined it with a rosy copper metallic. An abstract pattern in the background is reminiscent of the waves surrounding Whidbey Island. Her monogram logo also incorporates waves with a whale tail, a nod to the largest residents in Puget Sound.

The final brand: Her new suite of templates has many options to help her excel. Some pieces feature a dark option for some pieces, like her trifold brochure. Others, meant to support easy reading on her content, have a clean white background. Combined, they make for beautiful and functional print marketing in every occasion. We can’t wait to see where her new brand takes her.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.