The starting point: When Dorothy started her Mastery branding, she was torn between her love of colorful dots that fit her personality and wanted something elegant and luxurious for those extra special listings. After a little discussion, she decided to use both! While her colorful branding (featured back in April) is her go-to for daily marketing, she has a luxury variation ready to go.

The target audience: Dorothy wanted her luxury clients to be confident in her branding and potential buyers to take notice of this change of pace.

The final design: While her luxury brand retains the foundational layout and her signature poke-a-dots, the color palette has shifted to a deep, dark teal and metallic copper gradient. This retains the warmth of Dorothy’s personality while increasing the dramatic effect of her marketing. When a high-price-point listing needs extra attention, Dorothy is ready to support her clients with branding that retains her signature look and elevates the content.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.