The starting point: In search of a modern and luxurious brand to elevate his business, Steven Lieu selected a Custom Branding package. Specifically drawn to the appeal of working with the design team in developing of a unique and iconic, luxury logo to really allow his new brand to stand out.

The target audience: Steven wanted a design that would both appeal to his listing clients and set a dramatic stage for their properties’ success.

The strategy: Charcoal and gold create a warm, neutral pallet while the strong sidebar separates the contact information from the content. This bold and dramatic layout translates perfectly to an inverted dark background for select marketing pieces.

The final brand: Creating Steven’s logo was a truly collaborative experience, as he worked with our designers to combine an eagle, key, and monogram in one elegant symbol. Combined with a stylized name treatment and elegant fonts, his polished brand is a perfect fit for Steven’s growing business.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.