The starting point: After several years in the business, Susan Mueller is ready to make her mark and stand out from the crowd. Before taking the plunge into real estate, she taught English and ESL for 15 years. This experience gives her a great foundation for educating first-time buyers or non-native English-speaking clients.

The target audience: She enjoys working with people who are relocating to the area, whether it’s from across the state, across the nation, or across the globe. She also has a passion for helping single women looking to make smart financial decisions.

The strategy: A Semi-Custom Pro branding package provided the necessary foundation for a polished brand that would bring together her marketing efforts. A cool blue gradient conveys calm and authority.

The final brand: The lower-case monogram is divided like windows for a cozy real estate touch. Modern fonts and a charming curved pattern frame the content with style. Her new brand is ready to support her new adventures in the real estate industry.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.