The starting point: Early this summer, Lynn MacGougan decided she was ready to for a personalized design that complimented the warm neutral tones of her team’s branding.

The target audience: As a Gig Harbor expert, Lynn wanted to attract people of all areas of Northwest life – from waterside homeowners to nature-loving buyers.

The strategy: Aiming to create an authentic connection with potential clients, Lynn was drawn to a signature-style logo with gentle watercolor leaves in the background. Watercolor eucalyptus elements make provide splash of color and artistic elegance, and are repeated throughout the design to create a relaxing spa-like appearance. Minimal white backgrounds with a bar of light green create a calming background for her content to shine.

The final brand: Understated and natural, Lynn’s new logo and design promote an inviting presentation that conveys her kindness, love of where she lives, and her years of experience.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.