The starting point: Originally from Ireland, Sinead has lived on both U.S. coasts. She is relatively new to residential real estate but already passionate about helping her clients navigate the biggest purchase of their lives. She enjoys working with first-time buyers and young couples. As a supporter-type personality, she is always willing to go the extra mile to educate her clients and make them comfortable.

The target audience: She wanted a brand that was approachable and refreshing to help convey her sunny personality and professional experience.

The strategy: Her logo features the Irish Tree of Life, and it is repeated in a gentle watermark. Green is one of her favorite colors, and she paired it with pale gold and warm neutrals for a bright and cozy palette.

The final brand: Between her memorable new branding and her can-do spirit, she is ready to help her brand grow to new heights.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.