The starting point: Sandy Marymee and Mona Renner are best friends who have made a legendary real estate team. Their complimentary personalities and genuine passion for connecting with their clients has helped them build a solid business together.

The target audience: With their strengths in client care and marketing unique architecture, they wanted their brand to attract analytical and supporter personality types. They also wanted to be able to easily adapt their brand for Luxury listings.

The strategy: Both wanted something minimal and understated. Their team name, “Sandy & Mona,” needed to be displayed prominently. They also wanted their brand to blend seamlessly with their brokerage’s branding.

The final brand: A strict palette of white, light gray, and navy blue set off their content and property photos while complimenting Coldwell Banker Bain’s presence. Their team logo separates their names with an elegant ampersand, emphasizing their partnership. One of the most subtle, but consistent brand elements are the slim vertical lines that minimally divide content and tie the marketing together.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.