The starting point: Juana is authentically passionate about working with her clients and wanted to develop systems and tools to serve them better. With an eye on the goal of building her own team, she selected a Custom Branding Package to start her journey.

The target audience:Juana works with relocation clients, so she needed a unique design with approachable vibes.

The strategy: She picked out a beautiful Escher-like pattern for the sidebar of the design, which we applied in a light gray color to keep it from overwhelming the design. We added a splash of color to the footer, which provides a light an airy look.

The final brand: A clean signature font adds a personal touch while the universal use of a single sans-serif font keeps her content easy to read. Her understated and eclectic brand perfectly fits her personality and business style.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.