The starting point: Diane manages a successful real estate team in Green Bay, Wisconsin, and has over 32 years of industry experience. She wanted to upgrade her systems and marketing, so she selected a Semi-Custom PRO design package to give her a good foundation.

The target audience: She wants all her clients to know that she has the experience and knowledge to stay in control, but the flexibility to pivot as the market and her clients’ needs change.

The strategy: She selected a simple and clean design that would portray her sophisticated and approachable business style. This gives her content plenty of space and creates a relaxed yet efficient space for her content.

The final brand: A warm red-and-taupe palette creates an inviting feeling and helps to integrate her broker’s colors. Her team logo blends a creative script font with a stately serif to balance her laid-back and professional business style. Now armed with a fresh batch of templates for consistency, we are thrilled to be with her on the next steps on her branding journey.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.