The starting point: With over 20 years of experience in Texas real estate, Gina has some systems perfected but needed help with others and a strong brand to unite them all.

The target audience: Her database is full of repeat clients and referrals, and her favorite niches include young families and veterans. In every situation, she takes pride in educating her clients to get the best deal. She needed a brand that would appeal to all ages and convey her experience, authority, and approachability.

The strategy: Her logo uses her middle initial in an elegant script font to connect her first and last names. The asymmetrical curve over the footer helps the whole structure feel relaxed but grounded. The gentle texture in the background and tone-on-tone leaf overlays fill up her design without detracting from the vital content.

The final brand: Gina’s new brand conveys her experience and industry savvy. We can’t wait to see it in action.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.