The starting point: Debra has over 24 years of experience with over 300 properties closed. She wanted her Custom Brand to reflect her integrity and passion for customer service.

The target audience: She enjoys helping families find the perfect home, whether they are relocating from another area or switching gears with major life events. Before entering the Real Estate industry, she spent 12 years in the US Navy Reserve and still works with many veterans.

The strategy: She has previously used a logo that incorporates her initials and we wanted to make sure she retained that brand equity. With a small flair of Fleur-de-lis for vintage elegance and a classic navy-and-gold color palette, her design conveys a refined and professional feeling while still being approachable.

The final brand: Her logo is applied in a pattern to fill a slim sidebar on some templates while a thick band of navy provides a dramatic foundation on others. The graceful thick-thin transitions in her serif font bring a luxurious feel to her content and name treatment.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.