The starting point: Shawna and Russell have been in the business for many years and wanted a custom brand to take their business to the next level. Their personalities perfectly complement each other, and their design needed to highlight their teamwork.

The strategy: They selected a Custom branding package to get the maximum versatility and impact from their new branding. The combined a lot of elements, including photography, texture, and a friendly script font to convey their friendly an detail oriented business styles

The target audience: Based in the Mukilteo area, their long-term goal is to serve their clients with their laid-back Northwest business style paired with honest attention to detail and market analytics.

The final design:  Their entwined double-B logo underscores their teamwork. Their signature blue sidebar blue is crowned with a wave of aqua agate texture and (on agent marketing pieces) a photo of a local lighthouse. The pinstripe of bright green might bring to mind the local football team or the lush vegetation of our natural Northwest environment. A friendly script font is used for special occasions, and the rest of the content utilizes a clean sans-serif font for easy reading and a modern look. Their final team brand is a great new chapter in the Brennekes’ professional story.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.