The starting point: Keith is an industry expert with over 40 years of real estate experience. He is a work-hard-play-hard kind of guy, with a deep love of the natural environment of Washington state, classic cars, motorcycles, and boats. He joined Mastery with the goal of refining and systemizing his personal brand.

The strategy: The tagline “Creating Exceptional Real Estate Experiences” sums up Keith’s desire to provide the best service for every client with enthusiastic authenticity.

The target audience: After so many years under his belt, Keith has worked with just about every type of client. He wants to focus on attracting individuals with purpose and a clear vision of their future, so his brand needed to be similarly concise and clear.

The final design:  A strong logo and solid footer create the building blocks for an open and modern design. His rich palette of burgundy and charcoal is authoritative yet approachable. Finally, the calm beach panorama conveys a laid-back Northwest lifestyle and a satisfying end-of-day feeling that Keith strives to achieve with every transaction. After a lifetime of outstanding service and client care, we’re proud to be a part of Keith’s next chapter.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.