The starting point: We first built a brand for Veronique and her business called “Belle Residence” in 2014. We worked with her to achieve a look that incorporates her French background and elegant style. Early last year, she returned for a brand refresh that would simplify her existing brand to create a minimal, sleek look.

The target audience: Veronique works with luxury waterfront properties, so she needed a brand that attracts high net worth individuals.

The strategy: We eliminated the background tan color to create more whitespace. We designed modular layouts for property marketing materials that made the photos stand out, and we turned the header and footer swirls into gentle cream watermarks.

The final design: What we created for Veronique is a gorgeous new brand that highlights property photos and her business logo. The final result is an upscale look that perfectly matches Veronique’s sophisticated style.

Veronique is one of our standout agents who will be speaking at our Real Estate Success Summit with other Powerful Women in Real Estate. Her dedication to serving her discerning clientele with a high level of excellence made her an easy choice for this honor!

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.