The starting point: Angie Hall started her real estate career in 2016, and needed a brand that would complement her clients’ properties without overpowering the page. She wanted a brand that was clean, fresh and calming.

The target audience: With an eye on her ideal price-point, Angie wanted a brand that would appeal to clients in transition–stepping up, down, or just relocating.

The strategy: She selected a Semi-Custom PRO branding package where she could get the lead generation tools and personalized look she needed.

The final design: Her final minimal design brings the focus to her new logo, which has a circular watermark reminiscent of waves behind her name. She uses dark gray taupe for her headline font and as an accent color to keep the page warm and soft.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.