The starting point: Dan Olague (pronounced oh-LOG-ee) has been in the real estate business for over 30 years, and wanted his Mastery brand to showcase his whole team.

The target audience: His plans include folding the next generation of buyers and sellers into his bustling sphere while still supporting his repeat clients and network of referrals.

The strategy: Dan and his team selected a luxurious black-and-gold palette, with a white logo superimposed on a picture of Mount Rainier. They also selected a geometric pattern and simple fonts to better communicate their efficient and straight-forward business style.

The final brand: Long sidebars elegantly divide the contact info and content on each template. Dan and his team have embraced their new brand, and we can’t wait to develop even more tools with them during their year in Mastery.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.