With a background in engineering, Eastside agent Alex Cury specializes in helping international residents settle in the Northwest and make the most of their investments. He had a vision for a brand that incorporated his Brazilian roots with a minimal-contemporary style. Unique to his design is an intricate cobblestone pattern characteristic of many streets and sidewalks in Brazil and Portugal. We used it to create a tone-on-tone effect so that the design packs lots of cultural impact without distracting from the important marketing content. Gentle navy bars and monogram logo incorporate a little color, and clean sans-serif fonts trim away all the slack. The result is a no-nonsense brand that’s still personal and memorable, and will help Alex appeal to his specialized market.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.