This week’s branding spotlight features the design of Semi-Custom Pro client CL Tang from Seattle, Washington. The CL Tang Group works with many international buyers and sellers. CL wanted a brand that would emphasize professionalism and global perspective. The logo features an ancient Chinese character for “dragon” in red, which is a symbol of power, strength, and good luck in Chinese culture. The pattern in the footer is a modern map of the city of Seattle, which fits perfectly with his tagline “Your Guide to Seattle Real Estate.”
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