This week’s branding spotlight features the design of Mastery client Eric MacDonald from Washougal, Washington. Eric needed a brand flexible enough to span the Columbia river, which is featured prominently in his panoramic header. His high-contrast palette of navy and white creates a an eye-catching and minimal platform for property photos and article content. The hand-written brush font used in his name treatment and on the notecard help communicate his down-to-earth and friendly personality. He loves his new logo, a 3-dimensial door-shaped monogram that features a faint privacy-glass texture. This streamlined branding will assist Eric as he educates his clients on their upcoming investments.

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