This week’s branding spotlight features the design of Mastery client Julie Clarke from Germantown, Wisconsin. Julie needed a brand that would match her flair for fun and her dedication to her clients. She embraced her favorite color–pink!–and paired it with navy and a pearly bokeh texture to keep it mature and sophisticated. The monogram seal-style logo has the smallest twinkle to help an otherwise serious design light and friendly. Her name stands out in a classic script font, supported by a minimal serif font. This design is beautiful example of how memorable a brand can be when an agent chooses an uncommon color to represent their business!

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