This week’s branding spotlight features the design of Mastery agent Cosmina Hertog, from Bellevue, Washington. Cosmina wanted something fresh and peaceful to match her elegant and understated design style. The a-symmetrical arch in her header is pinned in place with a modern seal-style logo. The complimentary footer features her photo in a similar round format. Her neutral palette has just a dash of spicy orange to add interest, which lets her property photos and content take center stage. Her name treatment features an italicized serif font for a little extra flair, while her headlines are all-lowercase in a stately upright serif. Cosmina’s eye-catching brand is an extension of her service-oriented business style.

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