This week’s branding spotlight features the brand and marketing of MASTERY agent Jim McCarthy, from Sammamish, Washington. Jim envisioned a brand that showcased his local knowledge and serene business style. He selected a fresh Northwest palette that included sapphire blue, navy, emerald green, and teal, all of which are featured in his new McCarthy Home Group logo. The logo combines mountains, city, and rural elements to show the scope of Jim’s experience and expertise. The cabin element is also repeated in a faint watermark on many of his branding pieces. The photo of the lake dock pairs inviting seats with a pristine panorama of a Northwest landscape. Jim’s relaxing brand embodies the dream of Northwest lake and outdoor living.

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