This week’s branding spotlight features the brand and marketing of MASTERY agent Kurt Kreager, from Seattle, Washington. Kurt’s brand was inspired by his love of old books and his cufflink collection. His polished bronze monogram was inspired by his favorite set cufflinks. The elegant sidebar mimics a book’s binding and elongates the look of his print materials. He loves photography and picked an image that conveys the serenity of the Northwest. Kurt wanted to appeal to both investors and families with his tagline “legacy real estate.” He selected a classic didone serif font and we paired it with a clean and modern sans-serif. The deep teal-navy and gold palette conveys trust, experience, and value to his clients.

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