This week’s branding spotlight features the brand and marketing of MASTERY agent, Debbie Ruvo, from Tacoma, Washington. Debbie specializes in assisting seniors and their adult children make real estate transitions, and has hand-picked a reliable network of resources from contractors to attorneys, retirement specialists to estate sales teams, to help her help others. She wanted her brand to reflect her experience and guiding approach to business. The lighthouse emblem speaks to her steadfastness and dedication to her position, no matter the squalls.A classic serif font, occasionally italicized for energy and special effects, pairs with an easy-to-read sans-serif font. Vintage teal and soft cream give her brand a gentle but sophisticated look. Gold trim on the header and footer keep the design warm and inviting. Overall, the look and feel of Debbie’s branding inspires a feeling of calm and exceptional care for her clients.

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