This week’s branding spotlight features the brand and marketing of Seattle-based MASTERY agent, Holly Furen. Holly requested a brand that communicates her local expertise and professional services for absentee owner investors while remaining approachable to her other clients. She began branding with a sunset-inspired palette and a unique dragonfly logo centered around the Space Needle. We gave her logo a vintage chalk-on-slate sign treatment to create a custom emblem in two sizes for maximum versatility. Our design team avoided the typical Seattle skyline photos and found two images of Seattle from unique “local” perspectives at sunset. The sophisticated purple and charcoal palette elegantly accents the Seattle city sunset and property listing photos on her marketing materials. The brush script that she selected for her name conveys friendliness and personality. Holly’s brand is a perfect match for the grace, warmth and local expertise that she brings to her target market.

Want to learn how branding can make a difference in your real estate business? Call us at (360) 527-8904, email solutions@thelonesgroup.com, or learn more: