This week’s Branding Spotlight features the design of MASTERY agent Cathi McLeod, from Edmonds, Washington. Cathi desired a memorable brand that features scenic imagery and conveys the beauty of the water surrounding Edmonds. She brought an established logo into the branding process, which we updated with a vintage script font and modern semi-serif font to complement her friendliness and approachability. Her predominantly navy blue gradient palette is perfectly paired with a warm orange accent and an understated white background that helps her content to stand out. The water imagery and sandy texture perfectly fits the Puget Sound community that Cathi is proud to represent.

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