This week’s design spotlight features the refreshed brand of ten-year Lones Group alum, Kitty Wallace from Cle Elum, Washington. Kitty received the 2016 Washington REALTOR® of the Year Award for her exceptional dedication and hard work in the real estate community. Kitty’s original brand featured soft blues based on the main mountain image in the header. The sub-header featured a seasonal panorama in the header in a memorable wave shape that exemplified the seasons in the market in which she works. She carried the panorama’s image and shape forward into her refreshed brand. She also kept her elegant script font. The rough texture moved from the body of her brand to slim strips in the header and footer. The fresh white backgrounds make her new portrait pop! Kitty’s new brand is bright and memorable, but still capitalizes on the brand equity she built with her original brand.

Do you have a brand in need of an update to help you continue to stand out in your market? A brand refresh can be as simple as updating a portrait and brokerage logo on all templates, or as intricate as changing colors, graphics and fonts on an existing Lones Group brand. Call us today for a free brand refresh consultation to help you maximize your professional potential.

If you are one of the hundreds of agents for whom we have developed a brand, perhaps its time for a refresh! Contact us today!

Want to learn how branding can make a difference in your real estate business? Call us at (360) 527-8904, email solutions@thelonesgroup.com, or learn more: