This week’s design spotlight features the brand of MASTERY agent Cindy Chase, from Redmond, Washington. As a professional stager, she has an eye for home design and a passion for creativity. Cindy wanted a brand that illustrated her artistic and approachable side. The predominantly green palette harmonizes her favorite color with other vibrant shades and even matches her office. Cindy’s tagline is “Making Home Sweet Home a Little Brighter” and these bright colors perfectly match the fun and exciting side of purchasing a new home. The sketch-style house logo conveys her friendly and warm demeanor. The hearts tie into the repeated heart pattern in each corner, and represent Cindy’s enthusiasm for taking care of her clients. The understated and linear structure creates the perfect canvas for her eccentric patterns in the corners, which emphasize her creative nature. The evenly-spaced handwritten script pairs well with a modern sans-serif, and together achieve a perfect blend of style and functionality. Her final brand is cheerful and eye-catching.

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